Thriving Communities
Learn more about how we are making an impact in the communities where we live and work
Giving at a Glance
Through collaboration with a range of groups and nonprofit organizations in our local communities, our companies and employees donate their time and resources in three distinct ways: Foundation Giving, Corporate Giving, and Employee Giving & Volunteerism.
Reynolds has a long history of supporting communities in need and our employees, whether locally or nationally, are passionate about making a positive impact in the lives of others.
-Shay Mustafa, SVP Business Communications & Sustainability
Reynolds’ philanthropic approach is to deliver meaningful change through focused community giving and engagement connecting People, Planet, and Prosperity
People
meeting basic human needs.
Planet
protecting & restoring natural resources.
Prosperity
promoting equity through diversity, inclusion and opportunities.
Our Stories
Happy Dirt | Video
The Reynolds American organization and Reynolds American Foundation are collaborating with Second Harvest Food Bank and Happy Dirt to improve food insecurity and promote farmer livelihood.
Eric Sparklin | Video
Eric Sparklin, Senior Scientist Materials Development, has become the Reynolds' lead champion of the Bowl For Kids’ Sake annual fundraising event, collaborating each year with Big Brothers Big Sisters to strategize, select a theme, and recruit donors and volunteers.
Shelton Stafford | Video
Shelton Stafford, Control Room Specialist, has consistently volunteered throughout his career and is deeply dedicated to the Enrichment Center which provides programming and care for adults living with intellectual or developmental disabilities.
Chrissy Sherrill | Video
Chrissy Sherrill, Lead Manager, Regulatory Process, has an unparalleled passion for volunteer work, demonstrated through her work with the United Way’s Emerging Leaders United chapter at Reynolds American, the Scientific & Research Development function’s 4C, and Keep Winston-Salem Beautiful.
Bowl for Kids' Sake | Video
Since 1983, Reynolds has supported and participated in the annual Big Brothers Big Sisters Bowl for Kids’ Sake event to raise money in support of their mission to create and grow one-to-one mentoring relationships.
To make the biggest impact with our charitable giving, we align our giving in three ways:
Foundation Giving
Two independent foundations and a charitable trust have been created, funded, and are managed by three of our operating companies. Each foundation or trust supports programs that strengthen the communities of our employees.
Corporate Giving
Reynolds operating companies make monetary and in-kind donations to support nonprofit strategic partnerships, immediate needs including disaster relief and economic development efforts in the communities in which our employees live and work.
Employee Giving & Volunteerism
We value causes and initiatives that are important to our employees. That is why we offer various ways for employees to increase their personal commitments to organizations they’re most passionate about.
Since 2008, we have gifted approximately $107 million
to nonprofits through Reynolds American Inc., the Reynolds American Foundation, The Santa Fe Natural Tobacco Company (SFNTC) Foundation, and the American Snuff Co. (ASC) Charitable Trust.
In 2023, employees within the Reynolds American organization contributed over 150 volunteer hours to Second Harvest Food Bank, helping sort shelves to provide almost 12,000 meals.
“I’ve been riding in Bike MS events for 12 years. Representing my organization has been an extra benefit for doing my part to give back to the community and fundraise for such a great organization.” Dane Pador, Manager, Global Revenue Growth
Since 1983, Reynolds American has supported and participated in the annual Big Brothers Big Sisters Bowl for Kids’ Sake event – marking over 40 years of collaboration.
“The Reynolds American organization’s unwavering commitment to social responsibility embodies a deep-seated compassion for the communities they serve.” Shana Heilbron, Executive Director of External Relations, Crossnore Communities for Children
Foundation Giving
focuses on supporting communities where Reynolds employees live and work; scholarships, employee matching, capital campaigns, health and education.
focuses on preservation, promotion and advancement of American Indian self-sufficiency and culture.
makes employee-directed donations in communities where ASC operates.
TWO days off annually to volunteer
during regular work hours.
