Our Values

DE&I is an important part of our ESG strategy, and we are committed to building a culture where everyone has a voice.

Our products are responsibly marketed to existing adult tobacco, vapor and nicotine consumers through tailored advertisements that only use models who are aged 35 and older.

As a leader in our industry, we have a responsibility to be principled and transparent with our regulators, our partners, our adult consumers, as well as the communities within which we operate.

We have a clear purpose to create A Better Tomorrow™ by Building a Smokeless World. Our strategic aim is to migrate adult smokers from cigarettes to smokeless alternatives and become a predominantly smokeless business by 2035.

Our future is open to change. We’re looking for talent who can shape it for the better. We’ll treat your ambition and new ideas as the advantage they are. Collectively, we’ll build one another’s strengths.

By combining existing and new capabilities, we are radically redefining our organization. Our people are critical to our success, supporting our cultural transformation to drive a collaborative and empowering culture.