Transforming tomorrow

Our people continue to accelerate Reynolds American in our transformation journey.

By bringing in different perspectives to the workplace, we can better respond to customer preferences, thereby enhancing our performance and innovation.

Through our six values — Truly Inclusive, Passion To Win, Do The Right Thing, Empowered Through Trust, Love Our Adult Consumer, and Stronger Together — we strive to empower our people and foster an exciting, rewarding workplace, emphasizing inclusivity and collaboration to deliver on our transformation journey.

By combining existing and new capabilities, we are radically redefining our organization. Our people are critical to our success, supporting our cultural transformation to drive a collaborative and empowering culture.

By investing in people, science, and capabilities, the global BAT Group is fostering a culture dedicated to transformation and sustainable progress. For an in-depth look at the transformative changes occurring within the global BAT Group, watch below as David Waterfield, President & CEO of Reynolds American, Tadeu Marroco, CEO of BAT, Shay Mustafa, Senior Vice President of Business Communications & Sustainability at Reynolds American, and Dr. James Murphy, Director of Research & Science at BAT, discuss how the global BAT Group is paving the path to A Better Tomorrow by Building a Smokeless World.