Bowl For Kids’ Sake is Big Brothers Big Sisters Services’ (BBBS) largest and longest-running annual fundraiser — and the Reynolds American organization participated since the beginning over 40 years ago.
However, it is more than a fundraiser, it is a joyous occasion for employees to come together for fun, while also helping the community.
On February 28, 32 teams from the Reynolds American organization gathered at Bowlero Lanes in Winston-Salem, NC. During the afternoon, everyone enjoyed strikes and spares while tossing beads, dancing to the DJ, and engaging with BBBS teams and volunteers.
The event marked the culmination of weeks of fundraising to support the great work of the BBBS organization.
About BBBS
The presence of a positive role model makes a major difference in the lives of youth and encourages better behavior, academic performance, and confidence among other things.
Big Brothers Big Sisters provides supportive one-to-one mentoring relationships and directly impacts school-based mentorship programs to ensure that children in Forsyth and Davie Counties achieve the best outcomes in life.
Big Brothers Big Sisters’ mission is to create and support one-to-one mentoring relationships that ignite the power and promise of youth. Fundraising from this event contributes to:
- Recruiting Big Brothers and Big Sisters.
- Covering the cost of professional youth development training for mentors and parents.
- Enabling professional match supervision support throughout the life of the match.
- Providing cultural and social activities to enrich the opportunities for students.
- Specialized programming and activities for unmatched littles on the waiting list.
Employee Volunteerism
Connecting with and contributing to our communities is a tradition and point of pride at the Reynolds American organization. Generously devoting time, talent and resources, our companies and employees are on a mission to improve lives and shape the communities where we live and work. All regular, full-time employees receive up to two days a year to volunteer during regular working hours. These partial or full days can be taken to volunteer at a nonprofit, local school, or organization event.
