Learn how our approach to sustainability is driven by our purpose to create A Better Tomorrow™  by Building a Smokeless World

Our Sustainability Framework

Our sustainability framework is driven by our purpose to deliver A Better Tomorrow™ by Building a Smokeless World by reducing the health and environmental impact of our business.

Double Materiality Matrix and Methodology

In 2023, the global BAT Group updated its Double Materiality Assessment (DMA), building on its first assessment conducted in 2022. Reynolds American Inc. (Reynolds American), the BAT Group’s U.S. subsidiary, was included in the DMA to better understand and meet evolving shareholder and broader stakeholder expectations.

Sustainability Articles

Reynolds American Organization Collaborates with Second Harvest Food Bank and Happy Dirt to Improve Food Insecurity and Promote Farmer Livelihood
December 19, 2024 3 min read

Reynolds American Organization Collaborates with Second Harvest Food Bank and Happy Dirt to Improve Food Insecurity and Promote Farmer Livelihood

We recently gathered at Second Harvest Food Bank of Northwest NC’s headquarters in Winston-Salem, NC, to celebrate the first distribution of produce from Happy Dirt, an organization that sources diverse harvests from an extensive network of organic farms in NC and beyond, to over 425 families this holiday season.     Happy Dirt is a … Continued

Reynolds’ Packaging Team Featured for Sustainable Innovation in Packaging Digest
September 16, 2024 5 min read

Reynolds’ Packaging Team Featured for Sustainable Innovation in Packaging Digest

At Reynolds American Inc. (Reynolds American), a circular economy means innovating to use fewer resources, create less waste, and reuse and recycle products to create a self-sustaining ecosystem of materials. In the recent Packaging Digest article, Wesley Jones, Senior Director, Packaging & Materials; Laya Horton, Director, Packaging Development; and Michael Davis, Master Scientist, Materials Development, … Continued

Reynolds Named Recipient of SEAL Business Sustainability Award for Advanced Water Recycling Facility at Tobaccoville, N.C. Plant
May 7, 2024 5 min read

Reynolds Named Recipient of SEAL Business Sustainability Award for Advanced Water Recycling Facility at Tobaccoville, N.C. Plant

The SEAL Award for Environmental Initiatives recognizes Reynolds’ efforts to move the needle on environmental progress and impact global sustainability.   Winston-Salem, N.C. (May 7, 2024) – Reynolds American Inc. (Reynolds), the BAT Group’s U.S. subsidiary, is pleased to announce that SEAL Awards has named Reynolds as a recipient of the 2024 SEAL Business Sustainability … Continued