Championing a
Circular Economy

Product Environmental Stewardship

We recognize that our operating companies – referred to here for convenience as “we” and “our” – and their products have an impact on the planet, and we remain committed to reducing the environmental impact of our business.

Our aim is to:

01

Use fewer resources

02

Create less waste

03

Enable circularity

Tackling Cigarette Butt Littering

 

Cigarette butts do not biodegrade quickly and should not be littered.

 

We are committed to working with adult consumers to encourage responsible disposal. Research shows that adult consumer education and awareness-raising initiatives are successful measures. Our operating companies support a number of such initiatives and education campaigns.

 

We value their collaboration with organizations such as Keep America Beautiful (KAB) and TerraCycle® to help address the issue with effective and scalable solutions.

Source: Keep America Beautiful

$0 Million

Since 2009, Reynolds entities have invested more than $15 million in cigarette litter education, prevention, cleanup, and recycling through Keep America Beautiful and TerraCycle.

Future-minded Programs for New Category Products

 

Our transformation from Combustibles to New Category products brings additional challenges – products with different environmental profiles, such as vapor products containing lithium-ion batteries, and changes to resource use. Our operating companies are consistently working to improve circularity and to create less overall waste.

 

We care about what happens to our products after they are used, and our goal is to eliminate waste in our environment by providing an accessible method for responsible disposal. In partnership with leading recycling organizations, our operating company R.J. Reynolds Vapor Company (RJRV) provides recycling options for products and pods2.

Sustainable Packaging Materials

 

Embedding sustainability into all our activities including the packaging of our products continues to be a priority. We have implemented several initiatives to make product packaging more sustainable. We aim for all packaging to be recycle-ready by 2025.