Youth Tobacco Prevention

Objectives

Develop and support programs to limit youth access to and use of tobacco products

Partner effectively with external stakeholders to expand adoption of youth tobacco prevention programs

It’s the same in any language

More than 450,000 students in Puerto Rico are benefiting from the first Spanish-language version of R.J. Reynolds' Be Tobacco Free program, launched in 2009 and approved by the Puerto Rican government.
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Changing youth attitudes

About 22,500 U.S middle schools get free supplemental teaching materials as part of R.J. Reynolds’ evidence-based youth tobacco prevention program, Right Decisions Right Now: Be Tobacco Free.
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On the decline

Youth tobacco prevention efforts and programs have had a big impact on reducing teen smoking in the United States.
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