csr

Spotlight

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Pretty darn good

R.J. Reynolds has stringent age-verification standards and safeguards to prevent its marketing and promotional materials from going to anyone under the legal age to purchase tobacco products. And its track record is extraordinarily good, with an accuracy rate of 99.995 percent.

Consumer image

Responsible Consumer & Customer Engagement

Objectives

Ensure that each operating company acts responsibly in marketing and communicating about its products

Absolutely certifiable

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Responsible, consistent interaction with consumers. That’s the goal of the new Consumer Engagement Certification program for consumer and trade marketing employees at R.J. Reynolds.
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Stringent standards and safeguards

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R.J. Reynolds takes the marketing of its age-restricted products seriously, with stringent age-verification and certification practices to ensure that they company interacts only with current adult tobacco consumers.
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So what’s new?

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When it comes to the advertising and promotion of tobacco products, R.J. Reynolds has followed responsible policies and practices for years.
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