Two years ago, R.J. Reynolds Tobacco Company published its first CSR report. We felt that was appropriate – R.J. Reynolds is the largest RAI subsidiary, and it includes operations that were once part of Brown & Williamson Tobacco Corp., which had published CSR reports of its own before combining its U.S. cigarette and tobacco business with R.J. Reynolds. And frankly, R.J. Reynolds is the RAI operating company with which critics of the tobacco industry take the most issue.
During 2004 and 2005, R.J. Reynolds opened the lines of communication with a variety of stakeholders. During those years, nine dialogues were held. We listened. We learned. We made some changes. And in 2006 the company issued a detailed report that included stakeholder opinions and beliefs ranging from praise to criticism.
It was an appropriate place to begin a CSR program for RAI. But it was just that – a beginning.
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Reynolds American and its operating companies are committed to Corporate Social Responsibility. The companies will continue to engage stakeholders; to act, where appropriate, on their ideas and suggestions; and to report results. Reynolds American and its operating companies have focused CSR efforts against seven main issues, or planks, to address the core expectations stakeholders have for our businesses. This logo, which symbolizes stakeholder engagement as a driver of the initiatives around each of the seven CSR planks, will be used to report on CSR programs and results.
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More on the CSR Model
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