What does transforming tobacco mean?
It means that, at each operating company of Reynolds American Inc., we find ourselves in a position to simultaneously help resolve some of the controversial issues related to the use of tobacco and advance our commercial objectives. We can meet society's expectations for how a tobacco company should operate, while growing our businesses. RAI and its operating companies will play a leadership role in our industry in transforming tobacco.
Click here for more details on RAI's Transforming Tobacco strategy.